B2B & Tech · Event + Field Marketing Leadership
From high-stakes events and experiential programs to field marketing strategy and execution, I step in when teams need senior-level leadership, additional bandwidth, or hands-on leadership to own the work from strategy through results.
Project · Fractional · Contract · Long-Term
Who I help
The problems I solve
“We have major events coming up, but our team doesn't have the bandwidth to own every moving piece.”
“We need senior event or field marketing leadership without waiting months to hire.”
“There are too many vendors, stakeholders, deadlines and dependencies — we need one experienced person driving it forward.”
“We need someone who can anticipate problems, make decisions, and keep the program moving when plans change.”
The goal: clear ownership, fewer surprises, stronger execution, and an experienced leader who knows what to do when the plan changes.
Services
Project-Based
Lead a high-visibility event, field program, brand experience, activation or marketing initiative from strategy and creative concept through execution and measurement.
Key capabilities
Strategy · Brand Experience · Creative Direction · Events · Experiential · ABM · Industry Marketing · Sponsorships
Ideal for
High-visibility initiatives that need experienced leadership and a strong strategic and creative point of view.
Fractional
Ongoing senior marketing leadership for teams that need additional strategy, creative thinking and executional support.
Key capabilities
Field Marketing · Event Strategy · Brand & Creative · ABM · Industry Marketing · Customer Programs · Team Leadership
Ideal for
Growing or lean marketing teams that need experienced leadership and additional bandwidth across strategy and execution.
Contract + Long-Term
Senior marketing leadership for critical initiatives, extended engagements, organizational growth or ongoing business needs.
Key capabilities
Field Marketing · Event Marketing · Experiential · Industry Marketing · Brand Strategy · Creative Direction · Team Leadership
Ideal for
Organizations that need an experienced marketing leader who can step in quickly and stay engaged for as long as the business requires.
Proof from past work
Senior leadership across B2B and technology events, field marketing, conferences, trade shows, sponsorships, experiential programs, executive experiences, and customer programs.
What people say
“I have a genius in my team!”
Margaret Dawson
VP Product Marketing, Red Hat
“During the time that Liza worked for me, she consistently raised the bar in our customer-facing activities to create wonderfully new and innovative ways to showcase the brand. Liza’s strength was that she created ‘moments.’ They were unforgettable.”
Lisa-Marie Namphy
Head of Developer Relations, Cockroach Labs
“Liza is a tremendous event planner. The client events that she planned and executed at Mobile World Congress in Barcelona were incredible - she creates unique, memorable experiences with attention to every detail. Her standards are very high and she refuses to accept less than the best.”
Alicia Jeter, MBA
Strategic Event Marketing
Hewlett Packard Enterprise
“Liza provided exceptional work when we worked together during company events. She is very dedicated to the successful completion of any project she takes on. Her ability to meet deadlines is strongly complemented with her outstanding attention to detail and positive attitude. I found her ability to quickly improvise to ensure the success of a project, while exceeding expectations, very admirable.”
John Milo
Sr. Manager, Product Marketing
Kyligence
Need this level of leadership on your team?
Portfolio
A look at experiences, environments and moments brought to life across events, field marketing and experiential programs.
01
AI Factory on Wheels
A mobile brand experience designed to bring the AI story directly to attendees—combining technology, storytelling and an unexpected physical activation to create a high-visibility moment beyond the traditional booth.
02
Creating connected spaces that support both brand visibility and meaningful customer conversations—from the show floor to dedicated meeting environments.
03
Elevated hospitality experiences designed to bring customers, executives and partners together in environments that encourage conversation, connection and relationship building.
04
Bringing the brand story to life on stage through a polished live experience designed for audience attention, storytelling and impact.
05
Taking the experience beyond the booth with an unexpected show-floor attraction designed to stop attendees, create energy and give people another reason to engage with the brand.
When to bring me in
Book a conversation
Need experienced leadership for a project, fractional engagement, contract role or longer-term opportunity? Let’s talk about what your team needs and where I can make the greatest impact.